Voice of customer
Translate multilingual customer feedback for analysis.
Convert survey comments, app reviews, support notes, or interview snippets into a shared analysis language.
The spreadsheet problem
Feedback datasets can contain short fragments, slang, mixed languages, and repeated themes. Copying each response into a translator breaks the analysis flow.
Common content columns
1Survey response
2Review text
3Support summary
4Research notes
Suggested workflow
- 01Keep source responses in one column and prepare a target column.
- 02Select a representative sample that includes short and long responses.
- 03Choose an engine based on the level of context and tone you need.
- 04Translate the remaining range, then tag themes in separate analysis columns.
Review checklist
- ✓Remove personal data that is not needed for the translation task.
- ✓Treat sentiment and nuance as review points, not guaranteed model outputs.
- ✓Keep the original text available for analysts who need to verify meaning.
Translate the sheet in front of you.
Install the add-on from Google Workspace Marketplace and start with Google Translate for free.