Ecommerce localization

Translate product catalogs in Google Sheets.

Localize product names, descriptions, attributes, and merchandising notes without exporting the catalog into a second tool.

← All use cases
French product catalog translations completed inside Google Sheets
A product catalog sample translated directly in Google Sheets, with operational columns still visible for review.

The spreadsheet problem

Catalog spreadsheets mix customer-facing copy with SKUs, formulas, prices, and operational columns. Translating the whole grid as plain text creates unnecessary cleanup.

Common content columns
1Product title
2Short description
3Material and care
4Merchandising notes

Suggested workflow

  1. 01Select only customer-facing text columns for a sample run.
  2. 02Add rules for brand names, product lines, measurements, and terms that must not change.
  3. 03Compare an AI engine against Google Translate on representative products.
  4. 04Keep the backup option enabled, then process the intended selection or active sheet.

Review checklist

  • ✓Do not translate SKUs, URLs, or internal identifiers.
  • ✓State whether units and punctuation should be localized.
  • ✓Ask a native reviewer to check category-specific terminology.

Translate the sheet in front of you.

Install the add-on from Google Workspace Marketplace and start with Google Translate for free.

Install add-on ↗